Aesop.
Aesop finds names that are near impossible to find on your own. Names that are unexpected yet tell meaningful stories about your offering.
Names that are only revealed through Aesop’s deliberate process, built on decades of professional experience and grounded in structured imagination.
And all for free.
Aesop is our free tool that helps you discover great names.
I created Aesop to give AI the encoded guidance it needs to push beyond the predictable, and deliver names that are creatively relevant, conceptually rich, & connected to your offering in more memorable ways.
Our self-service platform democratizes access to the commercial power of great names by removing the cost, knowledge and logistical barriers typically surrounding their creation. Designed by our founder, Tanya Gustafson, a seasoned naming expert with decades of experience across a wide range of markets and sectors, Aesop rigorously mimics the branding industry’s best-in-class naming processes.
Producing the same gold standard product an agency delivers in person – and for free.
Aesop is a naming algorithm, not just a name-generator.
Aesop has encoded in software the experience, creativity and strategic process of our founder - Tanya Gustafson – a real-life naming expert with two decades of experience.
In combination with world-leading AI, our proprietary algorithm unleashes our naming and storytelling specialty at scale. All while using your vision – the vision of individual creators, business owners and marketers – to drive highly tailored outcomes.
Check it out - name something!